Louise Grainger is FRA’s Global Marketing Director. She is responsible for managing the international marketing strategy and go-to-market programs across the firm’s 12 offices. She is an experienced marketer with a career built over 12 years with B2B and B2C experience. Her expertise lies in branding, marketing, and communications.
Since joining FRA in 2016, Louise has recruited a global marketing team. The firm’s marketing strategy includes implementation of many different tactics across several integrated marketing channels. The marketing team are specialists across all of these channels including digital, social media, design, branding, events and content.
Prior to joining FRA, Louise was a Senior Marketing Executive at the Institute of Chartered Accountants’ England & Wales (ICAEW) and prior to this in-house Editor at the Royal Automobile Club. Her career started in public relations with her last PR role held at Shine Communications in the consumer lifestyle team where the international accounts included Warner Brothers, Domino’s and Tabasco.
Louise graduated from Loughborough University having studied Sociology, Psychology and Criminology.